Marketing Automation Specialist (Salesforce Marketing Cloud)

Marketing Automation Specialist
  • We are looking for a Marketing Automation Specialist to be based in the Marketing team. As a Marketing Automation Specialist, you are responsible for the design, architecture and implementation of the Customer Relationship Management (CRM) solutions to support the marketing and analytic product organizations.
  • €3000 - 4000 net
  • Configure and deploy Customer Journey Maps, Automation Schemas, Custom Rules, Data Queries, Triggers, Email Templates, Landing Page Structures, Forms Frameworks & Integration ensuring deployment and operational success of Marketing Automation initiatives
  • Responsible for adhering to and communicating automation best practices including email formatting, list management, optimization, data quality, hygiene, and compliance (CAN-SPAM, GDPR)
  • Design and develop various SFMC tools including but not limited to Email Studio, Mobile Studio & Journey Builder
  • Model, transform and query all data needed for generating segmented marketing campaigns, as well as, formatting and delivering the list to appropriate parties
  • Generate targeted audiences based on customer analysis and segmentation
  • Develop and test data integration and relevant automation to support business CRM needs
  • Monitor quality of email database and create cleaned data sets.
  • Performs additional duties and projects as assigned
Key requirements:
  • Using HTML, CSS and AMPScripting/code for personalized messages to selected segments
  • Minimum of 3 years experience as a Developer/ Admin/Consultant on the Salesforce Marketing Cloud platform
  • Deep knowledge of the various Salesforce integration technologies, both between Salesforce clouds and external systems.
  • Relational databases, including SQL queries, database design, relationships, and design practices.
  • Experience implementing and managing Salesforce APIs, including REST, SOAP, Bulk, Streaming & Connect.
  • Deep understanding of Marketing and analytic needs.
  • Visa and relocation for employee and his/her family (tickets, visas, work permit, corporate flat for the first month, etc)
  • Medical insurance for employees and family members
  • Nursery/school compensation program
  • Transportation, sports, meals, etc.
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