Social Media Team Lead
SOUTHEAST ASIA

Social Media Team Lead
  • International fin-tech company is looking for Social Media Team Lead to join our team in Malaysia/Kuala Lumpur.
  • The Social Media Team Lead will be responsible for driving the growth, development, execution and measurement for all social media touchpoints for the company. This position will oversee all social media content, programs and campaigns to oversee the overall content strategy roadmap. This person must demonstrate significant knowledge of Social Media including progressive tools strategy, emerging social platforms, and the tactics necessary for the delivery of complex Social programs.
Salary:
  • € Negotiable
Responsibilities:
  • Develop and implement creative and highly measurable social media programs and campaigns, with user engagement and experience in mind that aligns with brand strategy
  • Grow fans and followers by driving organic social programs
  • Develop a quarterly planning cadence timed with seasonal campaigns
  • Manage a team of 7 or more community employees (social media specialists)
  • Identify new opportunities for company's Social Media strategy and manage brand positioning across all social media channels globally
  • Source and execute monthly social promotions to drive growth and awareness
  • Use data to gain insights to affect efficient communications planning and overall efficient media buying; monitor and analyze the performance of each campaign to measure the impact
  • Create and oversee social and community content creation processes and guardrails
  • Checking quality and consistency with the brand image of creatives, responses to comments, personal messages, information on forums and forex websites
  • Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program; remain current on social media industry developments
  • Evaluate partnership and innovation opportunities with external vendors
  • Work closely with internal teams to ensure messaging is consistent with the overall brand and promotions
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
  • Mentor and develop social media team members, freelancers and eventual new team members
  • Champion work and insights to ensure relevancy in member communications
  • Be the voice of the customer in the company representing their needs and advocate for the development of effective customer communication
Key requirements:
  • 5+ years' experience in social media marketing and creative development
  • 2+ years of management experience in social media and/or in digital marketing agencies or in finance/fintech companies
  • Experience leading Multicultural teams (5-15 people)
  • Experience working with a global brand strongly preferred
  • Experience planning and leading community initiatives
  • Experience with Facebook, Instagram, Instagram Stories, Twitter, LinkedIn and other social media platform insights
  • Proven self-starter with the ability to juggle priorities and manage expectations
  • Team player who maintains composure in high pressure and fast-paced situations
  • Ability to identify and track relevant social KPIs
  • Strong English communication skills, both verbal and written
Benefits:
  • Relocation support and visa arrangements for an employee and family members
  • Free meal for breakfast, lunch and dinner and supper every day (different cuisine every day)
  • Free Gym
  • Insurance coverage both inpatient and outpatient (Dental and Optical Allowances)
  • Fixed transport allowances
  • International team
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