A world-renowned IT company with a strong presence in the global B2B and SaaS market in the USA and the EU.
Challenge
The company was looking to hire two senior-level professionals: a Head of B2B Marketing and a Head of Product Marketing. These were key leadership roles requiring deep industry expertise, strategic vision, and a proven ability to drive growth in competitive, fast-paced tech environments.
Actions
Aligned closely with the hiring team to define role requirements and success profiles.
Launched an extensive search campaign, combining targeted outreach, market mapping, and direct sourcing across relevant B2B and tech sectors.
Assessed a vast pool of candidates based on both hard skills and cultural fit, ensuring a well-rounded evaluation process.
Maintained strong communication with stakeholders to provide updates, manage expectations, and adjust strategy as needed.
Results
Successfully filled both roles within 8 weeks.
Presented a broad and well-qualified candidate pool, resulting in 3 top-tier finalists per role.
Final hires exceeded expectations in terms of alignment with company goals and leadership fit.
The client was delighted with the process, outcome, and overall quality of candidates.
Key Success Factors
Deep understanding of the marketing leadership landscape in tech.
Efficient and structured recruitment process.
Strong candidate engagement and stakeholder collaboration.
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