A Dubai-based crypto infrastructure startup focused on B2B Web3 solutions.
Challenge
The company required a Business Development Director with experience in Web3 partnerships and a strong B2B track record. Previous agencies failed to deliver, and the offer package was constrained—no equity, only base salary and bonuses. Relocation to Dubai further narrowed the pool.
Actions
Tapped into closed Web3 communities on Telegram, DAO forums, and referral networks.
Developed a custom pitch deck to attract candidates despite compensation limitations.
Delivered 5 well-qualified candidates in 2 weeks, 3 of whom passed interviews.
Results
One candidate accepted the offer within 4 weeks.
Relocated to Dubai, closed two strategic partnerships in Q1.
The client described him as a “game-changer” and retained us to scale the entire business development team.
Key Success Factors
Deep network access in niche Web3 circles.
Creative employer branding and candidate messaging.
Speed and focus on talent delivery.
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